The Roastery in Shanghai also includes China's first Teavana Bar.
Take a look at the new Reserve Roastery in this gallery. Three years after the company opened its first Roastery on its home turf, Starbucks is testing the larger, upmarket store concept overseas for the first time in China, where it now has 3,000 sites.
It is the second such high-end concept store opened by the coffee chain after the first opened in Seattle three years ago.
Starbucks' Shanghai Roastery has three coffee experience bars, one of which is a whopping 88 feet long, the longest Starbucks coffee bar in the world. Customers can watch the green beans as they are roasted, then sent through copper "symphony" pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars. There is also a special emphasis on tea, with a dedicated bar offering items like nitrogen cold brew tea. The bar is made entirely out of 3-D printed recycled materials, the company said.
On Tuesday, crowds sampled fresh brews and watched beans being roasted on-site at the grand opening event for the brand's first worldwide Starbucks Reserve Roastery, focused on serving higher-end gourmet coffee.Читайте также: Google will rescue bike-riders caught in traffic jams
The Shanghai flagship store will offer a range of Chinese teas at a "tea experience bar", as well.
Customers can simply point their phones at key features around the roastery to bring to life information about the Starbucks bean-to-cup story. Collect them all to receive a custom Roastery filter to share on social media. The Roastery's digital experience is designed by Starbucks and powered by Alibaba Group's scene-recognition technology.
China, a traditionally tea-drinking nation, is embracing coffee in the metropolis of Shanghai as the country stands to become the largest market for Starbucks.
The Seattle-based coffee company opened a 30,000-square-foot store in Shanghai on Tuesday.
The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average. The company already has over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. "We've created a space that both recognizes and celebrates our 46-year history of coffee leadership and retail innovation with China's rich, diverse culture".При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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