Development is still in the "early stages", but Stories Everywhere would allow users to share videos on various platforms through a web player, according to the source, giving Snapchat more exposure. Just yesterday, a report on Cheddar suggested that the company might be introducing a feature called "Stories Everywhere" that would take Snapchat content beyond Snapchat, a smart move for a company losing users to Instagram's unrivaled Facebook-powered social graph.
"Stories Everywhere" is the new feature which is reportedly being worked upon. So far, the only destination to view Snap stories is the Snapchat app. His role includes how to distribute the app's wealth of user-generated content on the web and elsewhere.Snapchat's biggest rivals for the Stories feature - Facebook and Instagram - do not have this option as of now. You can then save and send the story to friends. But unlike say a Twitter or a Facebook post, you can not embed Snap stories elsewhere.
The project is being led by Rahul Chopra, who perviously served as CEO of the social news aggregation service Storyful, as well as global head of video for News Corp. That's why Snapchat announced a redesign.
"Snap has also contemplated allowing other apps to access its feeds of user-generated videos, which are curated by algorithms and Snap employees, for everything from breaking news events to sports games", says Cheddar.
It is still unclear that how much this redesign be affecting the overall user growth, but it is apparent that the company is engaged at boosting the app's presence both for its user-developed and professionally made content throughout the wider web ecosystem. And the app will continue to invest in developing new features that make sure that the users will have an app that is of high quality. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams.