Facebook will also make core privacy settings easier to locate.
Updated, 11.12am, 29 January 2018: Commenting on the new privacy measures, Julian Saunders, CEO and founder of data management and GDPR compliance company PORT.im, said: "Facebook's announcement regarding privacy and transparency tells you one thing - they are taking GDPR very seriously". The company understands that everyone does not want to share everything with everyone.
According to Sandberg, the changes give Facebook "a very good foundation to meet all the requirements" of the 28-member bloc's new data rules called the General Data Protection Regulation or GDPR, which apply to any company that keeps data on European Union citizens.
The new privacy center tool will be more comprehensive and unite key privacy settings rather than spreading them across multiple pages.
The initiative is an example of how tech industry efforts to comply with the GDPR will spill over to users in the United States. It also aims to guarantee a person free and simple access to their individual data. For the first time, the social media giant will publish its privacy principles or guidelines that reveal how user info is stored and shared.
Egan said that Facebook will start providing videos to teach users how to review and delete old posts and control the information social networking platform uses to display ads and to explain what happens when users choose to delete their accounts. Moreover, with a customer base of more than 2 billion users, Facebook is the largest social network in the world.
"The company is about to find itself scrutinized in Europe and forced to give the public more control over their data", privacy expert Jeffrey Chester of the Center for Digital Democracy said of Facebook.
Chief privacy officer Erin Egan made the announcement in a blogpost on 28 January, linking the news with Data Privacy Day. "It's important that you have choices when it comes to how your data is used". She assured that the company is striving to improve its privacy issues and for that it is investing heavily in protection tools.