Just ask Alexa to "Send a message" and it will attempt to send it to the recipient's Alexa devices or via SMS with a written transcript and link to the audio file (see below), which lasts for 24 hours. Once you pick someone who's in your Contacts within the Alexa app, you can recite your message.
The teaser ends with an Amazon employee telling Bezos, "We have the replacement, just say the word". The Amazon Alexa Super Bowl campaign will continue with supporting 30-second spots featuring Leslie Jones, JB Smoove and Rebel Wilson.
The moves are meant to help users get a truly hands-free experience when operating IoT devices and smart speakers. All the texts sent would reflect in the smartphone's text app, notes CNN.
"Pathetic! You're 32 years of age and you don't know how to make a grilled cheese sandwich?" However, at that point, the feature was only available for Alexa's ecosystem, and not other devices outside of it. Now, with the new text message feature, Alexa would be a closer contender to the Siri and Google assistant. After the backlash, the online retailer added contact blocking.
Jeff takes the news that Alexa isn't working really well.
"Alexa lost her voice?"
It's a clever, amusing ad that just might be our favorite so far. Following on from a strong Christmas campaign, the agency has risen to the Super Bowl challenge with an ad that has plenty of warmth and humour but zero schmaltz.
Alexa can now switch to a British accent, as well as, German. It is expected that all three accents would be available to U.S. users in the near future.
Releasing the teaser about the new product or feature is a common practice among the companies.