However, it appears that Logan Paul has not learned anything from this ordeal, with his ad revenue being temporarily suspended by YouTube due to his disturbing behavior in videos once again.
Since then, he's posted a video where he bragged about earning a million subscribers during his break, and another where he Tasers a dead rat and pulls a live fish from the water to "do CPR". Paul has yet to make a statement in regard to the suspension and it's not clear how long the suspension will be for. And, at the time, YouTube simply removed Paul's channel from its Google Preferred program, which highlights the top channels on YouTube that are safe for advertisers, and said it was looking into ways of preventing videos like that from surfacing on the site. As I pointed out earlier today, even though he makes hundreds of thousands of dollars from ads (the exact amount is unknown and has only been estimated by different analytics companies) removing ads was only a partial sanction, since Paul monetizes in other ways, including merchandising.
Redemption story told, Paul returned to posting daily vlogs for his fans. He has also used inappropriate tags for videos and most egregiously, encouraged people to participate in the Tide Pod Challenge in which people eat Tide Pod detergent packs.
He has also tried to monetise at least one video that violates the platform's advertiser-friendly guidelines, though it was unclear which one.
On his return to YouTube, Paul said: "I know for a fact everything I do from this point on will get criticism, it will get backlash, because I'm a very polarising dude".
YouTube said his actions could "damage" the wider video-making community.
Paul later apologised for the clip, which was viewed more than a million times before it was taken down, saying it was "wrong" and "misguided". Regardless, YouTube's move against Paul is certainly an interesting one, and likely sets precedent for other content creators who rely on shock value to promote their channels. "You either love me, or you hate me", he says toward the end of the video.