Hoteliers and B&Bs have always been listing their rooms on the platform, but the company is adding extra search categories for users who are not looking to rent someone's home or room. The company is also launching a guest membership loyalty program and adding new property types to make sure Airbnb is for everyone.
Airbnb yesterday unveiled additions to its home-booking system, including new tiers targeted at luxury travellers, as guests and properties become increasingly varied in the past decade since its founding.
The company is projected to make around $200m in annual gross sales from its Experiences packages, which offer travellers the chance to book local activities in the town or city they're staying in, by the end of 2018, up from $10m in 2017. From today, Airbnb is making tools available to hosts to categorize their listings to an unprecedented level of detail in the travel industry, not only making it possible to organize everything by these 7 core property types, but also opening the door to sophisticated search capabilities that will allow any traveler to find the host and home that's right for them. "Those are indisputable facts, if you just type in "Hilton", look at their stock, look at Marriott, they're all thriving", he told i in September previous year. When the Super Guest program gets off the ground later this year, it will offer 10,000 guests access to special benefits such as airport pickup and exclusive activities. Today, Airbnb is one of the world's largest accommodation platforms with 4.5 million places to stay in 81,000 cities.
The company is also debuting what it's calling "collections", in which some homes that have good reviews are grouped by why customers often rent them like family events or work travel.
Airbnb's internal surveys have found almost three-fourths of the travellers on its service are willing to pay more for inspector-certified properties, allowing homeowners and apartment dwellers to quickly recoup a $149 fee to participate in Plus. With all that inventory, CEO Brian Chesky said that he believes Airbnb has "something for everyone".
AIRBNB is a good option for a quirky stay when you're on holiday and want to escape identikit hotel rooms - and often at bargain prices.
Chesky credits the success to Airbnb so far to the dedication of Superhosts, and in the Roadmap, plans to reward them even further.
Airbnb Plus is available for booking, beginning with 2,000 homes in 13 cities.
Eventually, Chesky said, Airbnb would "add thousands of new categories" that may include options like wineries and ranches.
Chesky later said it would not be going public this year as previously rumored.
The company is also launching Airbnb Collections, a way for groups of travelers to rent homes that fit their needs. These will enjoy benefits such as top placement, in-home services and premium support.
Airbnb continues to expand outside of traditional city centers, and its new offerings will appeal to more diverse users and changing travel patterns, according to Chris Lehane, head of global policy for Airbnb.