BlackBerry Mobile, however, knows that it will not be able to challenge the current leaders of the industry such as Apple and Samsung. He also confirms that the handset will be "bezel-less", and it will indeed be a premium BlackBerry-branded handset for that regional market. The telecom entered into a licensing agreement with BlackBerry past year. And, the total market of premium phones was 320 million units past year.
According to CounterPoint Research, in order for BlackBerry to reach that goal, the company needs to sell around 10 million units per year.
It doesn't have to be a niche business. For BlackBerry Mobile, building channel relationships and making BlackBerry handsets available was an important part of their strategy.
BlackBerry is reportedly working on a slew of products for 2018.
On the other hand, this might be because BlackBerry is using a different metric to decide whether the sales were a success or not. What the dissonance between widespread distribution and anemic sales shows is that the consumer response simply hasn't been there for BlackBerry. The smartphone runs Android 7.1 Nougat operating system and comes with a 4.5-inch scratch resistant full HD display with 1080x1620 pixels resolution. Ironic that the company has to spend time to inform people about its lack of differentiation. However, there is no word if the upcoming BlackBerry will come with absolute no bezels like what we had previously seen in the iPhone X or will include thin bezels on the top and bottom like any other premium Android phones these days.
BlackBerry is making a bezel-less phone in India.
BlackBerry added a third-party branded smartphone device called the DTEK50 to its range of handsets in 2016. Little is known about the specification about the BlackBerry "Ghost", so we suggest you stay tuned with us for more details.