Spotify's entry into the local market comes late with competitors Deezer, Google Play Music Apple Music, Simfy Africa and most recently Naspers' Joox having already established themselves in the market. Google does not release paid subscriber numbers for its service, Google Play Music.
Apple Music has got off to a shaky start, but now it stands strong with more than 38 million subscribers.
The music service offers a choice of a free ad-supported service, or an ad-free premium subscription service that costs NIS 19.90 per month. However, Spotify is the world's biggest streaming music company with more than 70m paying customers and offers a range of music discovery tools favoured by its fans.
Spotify Premium adds Extreme quality streaming at 320 Kbps, which can make for better, more detailed audio output if you use high-end headphones or speakers.
Spotify has now officially addressed this absence by launching in South Africa, with the aim to spread to others countries in the region in the coming years. In other words, Apple Music is still way behind Spotify despite rapid growth. They can listen to any song, album or playlist on demand, or even control Spotify through the quick menu without interrupting the game.
Additionally, The South African pricing is a huge discount to what Spotify users pay in the US. Users can listen for free forever, or alternatively can upgrade to Spotify Premium for the ultimate Spotify experience for only R59.99 per month. In Israel, Spotify faces competition from worldwide streaming services such as Apple Music, Deezer, and Tidal, as well as local services offered by Israel-based cellular carriers. Last week, Forbes reported that Spotify is expected to launch its service in South Africa as well.