"These guys went for it, for the world record", said Farah after the race.
"I came to London to run a attractive race and today I ran a really lovely race", said Kipchoge.
"It's so different to the track". A year ago I was in a different state of mind and I couldn't really celebrate.
"I gave it 110%".
Cheruiyot upstaged the defending champion and pre-race favourite Mary Keitany in stunning fashion coming a long way from behind to surge ahead with less than 7km to go. That's what's fun in London, you never know what you're going to get.
For Farah the pace began to takes its toll as early as 17 miles, even before hitting the proverbial wall: just before halfway he also ran into trouble, failing to collect the correct bottle at the drinks station, and with that dropped some 20 metres on the leaders. "I was telling the people 'just tell me which one is his drink or my drink, just point to my drink'".
Three-time victor and defending champion Mary Keitany of Kenya led the race up until the last eight kilometres, but came fifth.
Among them was Rob Pope, who set the record for the fastest marathon in a film costume as he took to the streets of London dressed as Forrest Gump and clocked a near-elite time of 2:36:28. "I had to get it right".
The Kenyan led the way with Ethiopian great Kenenisa Bekele and last year's victor Daniel Wanjiru of Kenya also in the mix.
Olympic champion Eliud Kipchoge was hailed as the greatest marathon runner ever as he powered to his third London Marathon title on Sunday.
Six-time Paralympic gold medalist, David Weir has won for the eighth time the 2018 London Marathon men's wheelchair title.
"Just physically doing the 42km felt a lot easier after last weekend and knowing that my body is happy to do it", said de Rozario.
He came in behind Eliud Kipchoge of Kenya in first, and Ethiopia's Shura Kitata Tola second. The 38-year-old held off stiff competition from Switzerland's Marcel Hug and the USA's Daniel Romanchuk.
Keitany and Dibaba, who were sportingly sharing drinks in the opening segment, were ahead of Radcliffe's schedule through five kilometres in 15:46 and 10 kilometres in 31:46.
His latest victory saw the 33-year-old join compatriot Martin Lel and Mexican Dionicio Ceron as the only men to win at the British capital three times.