Facebook reported Wednesday that it reversed its first ever decline in daily active users in the United States and Canada during the first three months of 2018 despite the backlash from a massive data scandal.
Facebook (fb) also said that its daily active users in March increased 13% year-over-year to 1.45 billion.
Despite the ongoing crisis that the company faces, Facebook's reported earnings for the first quarter of 2018 have beaten Wall Street's estimates, although they are still down since the previous quarter.
It is spending to ensure users are not scared away by scandals.
Both daily active users (DAUs) and monthly active users (MAUs) saw an increase of 13 per cent year-over-year (y-o-y).
Facebook said it ended the first quarter with 27,742 employees, up 48 percent from a year earlier.
Some of the company's recent problems include the political consulting firm Cambridge Analytica improperly obtaining data on up to 87 million Facebook users.
Facebook shares climbed more than 6.9% to $170.75 in after-hours trades that followed release of the earnings figures.
During Facebook's Q1 conference call on Wednesday, Zuckerberg revealed one of his "great regrets" about his stewardship of the company. Facebook has over 20 crore users in the country. That's despite a #deleteFacebook movement encouraged defections in wake of not only privacy problems but concerns about widespread abuse on the platform, including the fake news misinformation campaigns dating to before the 2016 presidential election.
David Wehner, Chief Financial Officer broke down a portion of those security and safety costs, telling analysts that the sales and marketing expense growth of 51% compared with the year-earlier quarter was driven by the "community operations investment".
To deal with the rapid growth, Facebook has been hiring more and more people.
The company's net income grew 63 per cent to $US4.99 million, while diluted earnings per share was at $1.69 - also up 63 per cent on the prior corresponding period. The government has also sought information about the entities working under CA along with the details of their directors.
The government on Wednesday served a second set of notices to social networking giant Facebook and political analysis firm Cambridge Analytca. Because Facebook's ads are in demand, when the social network constricts the supply ad prices typically rise - and should that happen and prices remain constant or fall, it would likely signal a weaker demand from advertisers.
The Cambridge Analytica scandal, which has sparked government investigations globally, was mentioned only once on an hour-long conference call between analysts and Facebook management, when one analyst asked Zuckerberg what he learned from testifying in us congressional hearings.
"Advertisers ask the same questions people ask. they want to make sure they and their customers' data is protected and I think we are able to answer those questions in a compelling way".
Zuckerberg said the two days of hearings this month were "an important moment for the company to hear the feedback, and to show what we're doing".