However, Google said all ads relating to the vote would be blocked.
On the 25th of May 2018, the Irish abortion referendum will take place.
But as of Tuesday, those-mostly North American-foreign actors with an interest in Ireland's vote can no longer purchase Facebook ads related to the campaign. It seems Google has chose to block all pro-life campaign ads ahead of the election, citing the integrity of the election.
Meanwhile, the leader of Renua Ireland, the only political party to campaign for the retention of the Eighth Amendment, has noted that the decisions by Facebook and Google have occurred in "the dying weeks of the campaign".
Separately, the role of political advertising on social media has come under intense scrutiny since Channel 4 News, the Observer and others revealed how a British data firm was behind a "data grab" of more than 50 million Facebook profiles.
Google will ban all advertisements related to an upcoming vote on Ireland's abortion law.
The company announced last week it would be rolling out a verification process for election adverts in the United States and pledged to look at a wider range of elections globally.
"We believe this referendum will be won on facts, and now when undecided voters are searching online, they'll see the most relevant answers to their questions - not the ones that are paid to be put in front of them".
Mr Lawless has been pushing for a law requiring all online advertisers to disclose the publishers and sponsors behind ads.
Although it's not clear when any of these features will be rolled out across all regions where Google ads are served.
Google has gone a step further after announcing all ads linked it would be blocked. Groups supporting the "Repeal The Eighth" movement, such as the London-Irish Abortion Rights Campaign, have sought to highlight how thousands of Irish women a year are forced to leave the country, simply in order to get access to safe abortion services.