"We see no reason why United States companies, as they strive to comply with the new European policies, can not extend the GDPR standard to American consumers", said Katharina Kopp of the Center for Digital Democracy, one of 28 activist groups endorsing a letter in that vein to major U.S. and global companies. In a statement issued to BBC, Google said, "We build privacy and security into our products from the very earliest stages and are committed to complying with the EU General Data Protection Regulation".
CNN and the New York Times were among those not affected. Some acknowledged the new privacy rules with large disclaimers and other information to explain what information was being gathered when a reader visits the site.
The more sceptical among you may have thought it an odd coincidence that so numerous world's e-commerce and digital marketing companies had suddenly become so concerned about the integrity of consumers' data.
How does this affect those who use the internet?
Facebook also declared its commitment to comply with GDPR rules. Further, companies are obliged to inform the users about the purposes for which their data will be used.
The activist group claims that people must accept that their data will be collected, distributed and used for personalized ads, otherwise, they are invited to delete their accounts.
"Happy GDPR Day! You've been served". "Those cases could include a credit application or online job recruiting software, where people may have the right to "meaningful information about the logic involved", according to the law, in a decision made entirely by an algorithm".
However, EU users have to agree to the new terms of service in order to continue using Facebook, Recode point out, after asking Facebook how the worldwide experience differs from the one being shown in Europe. And since European Union residents will be informed about how algorithms work, that information is also likely to be decimated worldwide. Well if you misuse, exploit, market without consent or even handle with caution any user data, then you can be slapped with a fine of 20 Million Euros to 4% of the company's global turn-over.
Studies suggest that many companies are not ready for the new rules.
Many of the GDPR's restrictions and requirements are consistent with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
European Union regulators have always been much tougher on the tech companies than their USA counterparts, for instance forcing them to give users more control, imposing fines for noncompliance and requiring platforms to spot and delete illegal content.
"That's why tech companies have always refused to disclose the inner workings of their algorithms, which they consider trade secrets".
Google has said its GDPR strategy is in line with guidance it has received from European authorities.
Combined, the lawsuits seek to fine a total 6.7 billion euro (€3.9 billion against Facebook, €3.7 billion against Google), or around Dollars $8.8 billion.