Social media was abuzz after the cryptic announcement, but what does the "b" stand for? The company is still being traded with the initials IHP, and says its selection of pancakes is here to stay.
The restaurant chain switched up its name and revealed that it now will be known as IHOb, or International House of Burgers.
"The big opportunity for the IHOb brand is to develop our lunch and dinner business", Haley said. Though we have a soft spot for the classic IHOP menu (here's a short stack of copycat recipes), the restaurant's new line-up of mouthwatering burgers sure does sound delicious.
"I thought the b stood for breakfast".
One fan did support the measure if she gets coupons.
IHOP is not actually wasting millions and millions of dollars on new signage for a brand that really would be pretty stupid if it were made permanent.
Not even Netflix could pass up the chance to tease IHOP, writing, "brb changing my name to Netflib".
Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll). Both of the burger giants took time to take light hearted jabs at the name change on Twitter on Monday.
Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".
"We are definitely going to be IHOP".
It's worth noting that the company's website still lives at IHOP.com.
History shows our nation seems to fall for good name change.