The way Netflix is set up makes it easy for up to four people to share an account, and suddenly asking Premium subscribers to hand over more money so they can carry on watching at the same time is going to be about as popular as the Black Death.
Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing.
If Netflix does go ahead with its new Ultra tier, it would mean that all existing Premium tier users would be limited to streaming content on 2 screens simultaneously instead of 4. Also, the standard plan may also be downgraded to just one screen at a time.
Users have reported this change in Italy, and Cordcutting.com found the change in other European countries, including Germany.
Standard is now €10.99 and Base €7.99. In the U.S., Netflix only offers three plans: $7.99 for Basic, $10.99 for Standard and $13.99 for Premium.
"We continuously test new things at Netflix and these tests typically vary in length of time".
Towards the end of a year ago, Netflix raised its prices in the United States, with the most expensive option (Ultra HD, 4 screens) increasing from $11.99 to $13.99.
The spokesperson added that not everyone will see the test taking place, and the company may not even implement the new subscription tier.
Although the new Netflix Ultra plan is just being tested, it could also become an actual new tier if it's applied to everyone. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.
Although many consumers will clearly like the addition of High Dynamic Range it could mean bad news for those on the current Premium package.
Users on the premium tier would see their streams halve from four to two and lose access to HDR, but keep 4K viewing.
This is all speculative at this point, but it does signal Netflix's desire to find ways for its users to pay more for a subscription.