Top UFC executives including Dana White will get together on August 6 to brainstorm and work out a media schedule to promote this fight.
The build-up and promotion for this match is going to be heated and images of the bus attack are going to be everywhere as the UFC attempts to break their previous record for pay-per-view buys, which was set in 2016 when McGregor fought Nate Diaz for a second time.
Now, it appears as though he is only willing to take those fights that would serve to embellish his legacy and with the lightweight title pairing of champion Khabib Nurmagomedov and Conor McGregor finally set for October 6, do not be surprised to see St-Pierre swoop in when all is said and done to challenge the eventual victor. A promotional video was then screened to officially announce the bout, drawing a rapturous response from those in attendance as White added: "They're not here unfortunately". BT Sport will keep you across all the build-up and the action on the night from Las Vegas.
It's not hyperbole to say the fight will probably be the biggest-seller in the history of mixed martial arts.
Conor McGregor has confirmed his return to the UFC with a fight against hated rival Khabib Nurmagomedov.
Two words: McGregor's back.
Those health problems are almost resolved, and now GSP is looking to take on the victor of McGregor-Khabib ... if the UFC will let him.
Nurmagomedov's last fight was held on April 7, defeating in the title fight American realtor al Iaquinta.
Why? First of all, there's the fact that Nurmagomedov now carries around the lightweight championship belt. Video footage showed McGregor hurling a hand truck at a bus on which Nurmagomedov was a passenger after a press conference at the Barclays Center in Brooklyn. He pleaded guilty to a lesser charge of disorderly conduct in a fleeting court appearance, and was handed a punishment of five days' community service.
The announcement was made at a UFC news conference to reveal fight cards running through the end of the year, including the November 3 co-main event between McGregor's heated lightweight rival Nate Diaz and gritty Dustin Poirier.
Conor McGregor.Michael Reaves/Getty Images. McGregor's standing as one of the most bankable stars on the planet probably helped his cause, too, and the build-up to this event promises to be intriguing, at the very least.