There are three variations of the GeForce RTX.
We saw several of these demos at Nvidia's RTX Series launch event, and even got to play and capture a couple of the games in question with the settings cranked up and the new technology on show.
The regular GeForce RTX 2080 will cost $699, and the GeForce RTX 2070 $499, with no shipping dates yet.
Such power comes at a hefty price, with the Founders Edition RTX 2080 Ti set to fetch $1,199 (around £940) when it makes its debut on 20 September.
However, that's a big claim, and things are sure to differ on a per game basis, especially as many titles will require extra work from devs to support many of Nvidia's new RTX features.
Previously, ray tracing - which is often referred to as the "holy grail" of graphics - was so computationally intense that most games relied on less accurate statistical light models to create the shadows and reflections see in a graphics. Furthermore, the entire power delivery system has been rebuilt for GeForce RTX Founders Edition graphics cards, starting with the all-new 13-phase iMON DrMOS power supply.
As it turns out, for the RTX 2080-series cards, MSI is using a new Gaming X Trio nomenclature.
In terms of raw specs, it depends on which version that customers choose to purchase as the GeForce RTX Founders Edition cards apparently offers higher boost clock.
It can also create accurate light reflections on glass, metal, and over the eyes of in-game human characters. The end result is computer generated images and graphics look fabulously realistic and as shiny as the polished bonce of Chris Merriman.
The GPU also includes a dedicated RT Core for ray tracing operations, with Nvidia promising a ray tracing capability of 10 gigarays per second; for comparison, a GTX 1080 Ti can manage about 1.21 Giga Rays per second according to Nvidia's calculations. Upcoming games with ray tracing include Battlefield V, Shadow of the Tomb Raider, Metro Exodus, Control, Assetto Corsa Competizione and more. This is also when we expect reviews and further details to go live, but we haven't had this confirmed as of yet.
We wrote about Ray Tracing (alongside some other new high-end Nvidia technology) back at GDC 2018.