To erase your Google search history on desktop, click Settings Your Data in Search at the top of the page, right below the right side of the search box. Starting Wednesday, visitors to Google's flagship internet search engine will be met with a video explaining the types of personal information the company collects when users search the internet, including their search history, location information and how those personal details are used to target ads.
The move comes amid increased concern about how the public's data is handled by big tech companies, most recently in the case of the Facebook Cambridge Analytica scandal.
Google announced more accessible privacy controls built into Search instead of making you access your Google Account page. This option is not completely new, but following today's announcement, it is no longer necessary to dig deep into settings to access it - it is being pushed more front and center rather than being hidden on your Google Account page. The new changes will enable a user to switch off data collection by audio and voice activity. You will also have the ability to select which search history information can be used by Google to refine your future searches.
Google uses your search data to show you relevant ads, personalized search results, and suggestions.
In Google's words: "When you use Google products, you generate data about your activity".
Did you know that Google is stashing information about your Google searches?
This is why the privacy controls won't be hidden away in the settings anymore. This feature will be expanded to Google Maps next year followed by many other Google services. Google plans to roll out updates for its Android and iOS applications to integrate the functionality as well.
For now, however, Search is the first and only product getting this quick access feature.